As a Team Lead on the Content Marketing team at Squarespace, one of my main areas of focus was to scale the global Organic Social presence whilst deploying new strategies for audience growth and drive topline business goals.

The goal of Social Media? Inform, inspire, and engage new and existing users. From Super Bowl, quarterly Ad Campaigns, and partnerships with Netflix and Björk to marketing the extensive suite of products — Social reached the masses to drive awareness and consideration.