Content PRODUCTION — STRATEGY — influencer marketing — paid social — management — consulting
New York , NY, 2014 - 2019.
FROM IDEA TO REALITY & CONCEPT TO STRATEGY, SOCIAL MEDIA MARKETING IS A DAILY PURSUIT OF A TARGET THAT NEVER STOPS RUNNING FURTHER AND FURTHER.
BEING ABLE TO DEVELOP CONTENT, STRATEGY, AND MANAGE IT ALL IS THE MOST REWARDING TASK.
+ Led all organic and paid social strategy for GREATS
+ Developed and wrote all copy for organic and paid media promotions
+ Curated content in order to define and enhance brand aesthetic
+ Designed social assets for paid and organic promotions
+ Oversaw gross revenue growth of 148.37% YoY on Instagram and Facebook
+ Ideated ad content for paid social channels that generated $190K in net revenue in 2019 Q3.
FREDERICK BENJAMIN GROOMING
+ Oversaw organic and paid social media marketing for Facebook, Instagram, and Twitter.
+ Created all paid media assets for Instagram Stories & Facebook Feed
+ Implemented an influencer program with a total reach of 222,843
+ Conceptualized content series to increase audience engagement
+ 80% of site traffic was organic with Instagram & Facebook being the top referral
Content designed for Organic & Paid