Social media

Content PRODUCTION — STRATEGY — influencer marketing — paid social — management — consulting

New York , NY, 2014 - 2019.

FROM IDEA TO REALITY & CONCEPT TO STRATEGY, SOCIAL MEDIA MARKETING IS A DAILY PURSUIT OF A TARGET THAT NEVER STOPS RUNNING FURTHER AND FURTHER.

BEING ABLE TO DEVELOP CONTENT, STRATEGY, AND MANAGE IT ALL IS THE MOST REWARDING TASK.

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GREATS

+ Led all organic and paid social strategy for GREATS

+ Developed and wrote all copy for organic and paid media promotions

+ Curated content in order to define and enhance brand aesthetic

+ Designed social assets for paid and organic promotions

+ Oversaw gross revenue growth of 148.37% YoY on Instagram and Facebook

+ Ideated ad content for paid social channels that generated $190K in net revenue in 2019 Q3.

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FREDERICK BENJAMIN GROOMING

+ Oversaw organic and paid social media marketing for Facebook, Instagram, and Twitter.

+ Created all paid media assets for Instagram Stories & Facebook Feed

+ Implemented an influencer program with a total reach of 222,843

+ Conceptualized content series to increase audience engagement

+ 80% of site traffic was organic with Instagram & Facebook being the top referral

 

CONTENT Creation

Content designed for Organic & Paid