Shot by Jared Ryder and Produced by Complex Magazine, G-SHOCK teamed up with Greats Brand to create a custom pair of all white kicks and a matching G-SHOCK timepiece. The result of this partnership brought a custom designed pair of Greats’ PRONTO kicks, featuring metallic silver accents and other tastefully imbued highlights that exemplify the whiteout motif.

To celebrate this venture, G-SHOCK hosted a gallery viewing of the Greats Whiteout Pronto as well as G-SHOCK’s new trio of Whiteout timepieces at the G-SHOCK SoHo store in New York City (454 W. Broadway). Being connected with Greats, I was requested to model for G-SHOCK for the gallery of the collaboration.