Content Strategy. Production. Creative Direction.

GREATS, launched “The Royale Knit” in May 2019. This new silhouette is made made in Italy from recycled single-use and ocean plastics. Each pair is the equivalent of recycling 7 plastic bottles.

To support the launch, I conceptualized and produced a campaign that tells the story of this product launch and while highlighting a WOC-Owned company focused on sustainability in Brooklyn, New York.

Peer validation meets content partnerships.